what I can do for you
I help organizations communicate clearly, engage their audience, and grow impact through digital strategy and creative storytelling.
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
From Ideas to Impact: My Career Path
From curious storyteller to communications leader, my path has been shaped by a passion for creating purposeful, audience-centered experiences—blending strategy, structure, and creativity into every project.
Communications Lead
Floris UMC
5/2025 - Present
Communications Lead
Floris UMC
5/2025 - Present
Communications Lead
Floris UMC
5/2025 - Present
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
My Tech Stack
I build with intention. Framer for interactive websites. WordPress for scalable CMS. Figma for clean interfaces. Notion for organized content and workflows. Canva for polished visuals. Each tool supports how I think, strategize, and execute.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
WordPress
My go-to for scalable, customizable websites—powerful enough for businesses, flexible enough for storytellers.
WordPress
My go-to for scalable, customizable websites—powerful enough for businesses, flexible enough for storytellers.
Notion
My central hub for ideas, strategy, and workflows—keeping projects clear, structured, and moving forward.
Notion
My central hub for ideas, strategy, and workflows—keeping projects clear, structured, and moving forward.
Canva
My quick-turn tool for visuals—perfect for creating branded graphics, campaigns, and content that connects.
Canva
My quick-turn tool for visuals—perfect for creating branded graphics, campaigns, and content that connects.
Strategic Communications in Action
I combine strategy, creativity, and execution to craft communications that connect, engage, and drive results. From planning campaigns and shaping brand narratives to optimizing channels and designing digital experiences, my process turns insights into measurable impact across audiences and platforms.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
Hi
Hi
Hi
Let's work together
I’d love to hear about your project, campaign, or communications challenge. Let’s connect and explore how we can create meaningful, impactful experiences together.
what I can do for you
I help organizations communicate clearly, engage their audience, and grow impact through digital strategy and creative storytelling.
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
From Ideas to Impact: My Career Path
From curious storyteller to communications leader, my path has been shaped by a passion for creating purposeful, audience-centered experiences—blending strategy, structure, and creativity into every project.
Communications Lead
Floris UMC
5/2025 - Present
Communications Lead
Floris UMC
5/2025 - Present
Communications Lead
Floris UMC
5/2025 - Present
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
My Tech Stack
I build with intention. Framer for interactive websites. WordPress for scalable CMS. Figma for clean interfaces. Notion for organized content and workflows. Canva for polished visuals. Each tool supports how I think, strategize, and execute.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
WordPress
My go-to for scalable, customizable websites—powerful enough for businesses, flexible enough for storytellers.
WordPress
My go-to for scalable, customizable websites—powerful enough for businesses, flexible enough for storytellers.
Notion
My central hub for ideas, strategy, and workflows—keeping projects clear, structured, and moving forward.
Notion
My central hub for ideas, strategy, and workflows—keeping projects clear, structured, and moving forward.
Canva
My quick-turn tool for visuals—perfect for creating branded graphics, campaigns, and content that connects.
Canva
My quick-turn tool for visuals—perfect for creating branded graphics, campaigns, and content that connects.
Strategic Communications in Action
I combine strategy, creativity, and execution to craft communications that connect, engage, and drive results. From planning campaigns and shaping brand narratives to optimizing channels and designing digital experiences, my process turns insights into measurable impact across audiences and platforms.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
Hi
Hi
Hi
Let's work together
I’d love to hear about your project, campaign, or communications challenge. Let’s connect and explore how we can create meaningful, impactful experiences together.
what I can do for you
I help organizations communicate clearly, engage their audience, and grow impact through digital strategy and creative storytelling.
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
1. Campaigns
Plan cross-channel web, email, social campaigns
Coordinate messaging for maximum engagement
Track performance and improve results
Build scalable campaign frameworks
2. Storytelling
Craft narratives that resonate with audiences
Simplify complex ideas into clear messaging
Maintain consistent brand voice
Drive engagement through impactful stories
3. Optimization
Analyze channels for growth opportunities
Streamline workflows and processes
Implement A/B testing to refine campaigns
Recommend improvements for higher conversions
4. Design
Create visually compelling layouts
Ensure designs enhance user experience
Apply consistent branding across platforms
Produce graphics and multimedia assets
From Ideas to Impact: My Career Path
From curious storyteller to communications leader, my path has been shaped by a passion for creating purposeful, audience-centered experiences—blending strategy, structure, and creativity into every project.
Communications Lead
Floris UMC
5/2025 - Present
Communications Lead
Floris UMC
5/2025 - Present
Communications Lead
Floris UMC
5/2025 - Present
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Web Designer/Developer
Floris UMC
7/2024 - 5/2025
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
Digital Media Strategist
Nada's Web Solutions
2/2022 - Present
My Tech Stack
I build with intention. Framer for interactive websites. WordPress for scalable CMS. Figma for clean interfaces. Notion for organized content and workflows. Canva for polished visuals. Each tool supports how I think, strategize, and execute.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
WordPress
My go-to for scalable, customizable websites—powerful enough for businesses, flexible enough for storytellers.
WordPress
My go-to for scalable, customizable websites—powerful enough for businesses, flexible enough for storytellers.
Notion
My central hub for ideas, strategy, and workflows—keeping projects clear, structured, and moving forward.
Notion
My central hub for ideas, strategy, and workflows—keeping projects clear, structured, and moving forward.
Canva
My quick-turn tool for visuals—perfect for creating branded graphics, campaigns, and content that connects.
Canva
My quick-turn tool for visuals—perfect for creating branded graphics, campaigns, and content that connects.
Strategic Communications in Action
I combine strategy, creativity, and execution to craft communications that connect, engage, and drive results. From planning campaigns and shaping brand narratives to optimizing channels and designing digital experiences, my process turns insights into measurable impact across audiences and platforms.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
01.
Research & Strategy
Dive deep into your organization, audience, and goals. Through audits, competitive analysis, and stakeholder interviews, I create a strategic roadmap that guides messaging, campaigns, and digital initiatives.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
02.
Concept & Ideation
Develop creative, purpose-driven concepts that align with strategy. From campaign ideas to content frameworks, I translate insights into actionable plans that resonate with your audience.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
03.
Content & Design Execution
Bring campaigns and communications to life across channels—social, email, web, and print—ensuring messaging, visuals, and experiences are consistent, engaging, and on-brand.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
04.
Feedback & Optimization
Collaborate with stakeholders to refine messaging and designs. Use analytics, A/B testing, and audience insights to improve effectiveness, engagement, and conversion.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
05.
Launch & Measurement
Deploy campaigns and communications with precision. Track performance metrics, measure impact, and provide actionable insights for ongoing strategy and continuous improvement.
Hi
Hi
Hi
Let's work together
I’d love to hear about your project, campaign, or communications challenge. Let’s connect and explore how we can create meaningful, impactful experiences together.