Email marketing is one of the most powerful ways to connect with your audience, build relationships, and grow your business. But here’s the catch: if your emails sound robotic or generic, your readers will tune out — or worse, unsubscribe.

Personalization isn’t just about inserting a first name into the greeting. It’s about making your emails feel like a genuine, one-on-one conversation. So how can you personalize emails effectively without losing that human touch? Let’s dive in.

Table of Content

1. Use Real, Relevant Data Beyond Just Names

2. Write Like You Speak

3. Segment Your Email List

4. Share Stories and Personal Experiences

5. Avoid Overusing Automation Triggers

6. Use Personalized Subjected Line That Spark Curiosity

1. Use Real, Relevant Data Beyond Just Names

Sure, addressing someone by their first name is a start, but personalization goes much deeper. Use data you already have, such as:

• Their past purchases or browsing behavior

• Location or time zone

• Interests or preferences they’ve shared

For example:
“Hi Sarah, I noticed you’ve been checking out our posture support pillows. Here are some tips tailored just for you…”

This shows you’re paying attention and providing value based on their unique interests.

2. Write Like You Speak

Forget corporate jargon or stiff phrasing. Write your emails how you would talk to a friend or colleague. This helps your emails sound natural and relatable.

Try this:

• Use contractions: “you’re” instead of “you are”

• Add conversational phrases like “just a quick note” or “thought you’d like to know”

• Ask questions to invite engagement

3. Segment Your Email List

One-size-fits-all emails rarely perform well. Group your contacts based on behavior, demographics, or preferences, then tailor your messaging accordingly.

For example:

• Send different tips to new subscribers vs. long-time customers

• Offer local events to subscribers in specific regions

• Highlight products related to past purchases

This level of targeting shows you understand your audience’s needs.

4. Share Stories and Personal Experiences

People connect with stories, not sales pitches. Include anecdotes, testimonials, or behind-the-scenes insights to make your emails more engaging and human.

Example:
“Last week, one of our clients shared how a simple change in their workspace helped reduce neck pain…”

Stories create empathy and trust.

5. Avoid Overusing Automation Triggers

Automation is great, but relying too heavily on generic trigger-based emails (like “Happy Birthday” or “We Miss You”) without customizing the content can feel robotic.

Instead, add a personal touch:

• Include a handwritten-style sign-off

• Reference something specific from previous interactions

• Occasionally send a spontaneous email with no sales agenda

6. Use Personalized Subject Lines That Spark Curiosity

Subject lines are your first chance to show personality. Use intriguing, relevant, or playful subject lines that encourage opens without feeling pushy.

Examples:

• “Sarah, here’s a tip you don’t want to miss”

• “Quick question about your posture”

• “Are you making this common mistake?”

Final Thoughts

Personalizing emails is about more than just inserting data — it’s about creating authentic, meaningful conversations that make your readers feel seen and valued. When you write with empathy, pay attention to what your audience cares about, and keep your tone natural, you’ll build stronger connections and better results.

Next Step: Review your last 5 emails and adding one personal detail or story to each. You’ll be surprised how much more engaging your emails become!

Ready to Write Emails that truly connect?

If your email list isn’t leading to patient bookings, the problem might not be your offers — it might be how you’re communicating.

That’s why I created The Chiropractic Patient Reactivation Email Template— a free resource packed with done-for-you email templates you can personalize in minutes.

• 3 ready-to-send emails to re-engage inactive patients

• Proven subject lines that spark opens and replies

• Personalization prompts that don’t feel robotic

• Ideal for chiropractors who want to build trust and book more appointments

👉Download the Email Template for Free →
Write emails that feel human — and get results.

PS — Want to see what else I write about? Start here for my best articles and tips.

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