Branding
Floris UMC Bulletin Restructure: Reframing for Engagement
Transformed the bulletin from an event flyer into a values-focused engagement guide that supports worship and next steps.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
The bulletin was overloaded with event listings and announcements, diluting focus and reducing its effectiveness as a worship companion. Important next steps for congregants were often missed, and the connection to discipleship pathways was unclear.
Strategy:
I repositioned the bulletin as a strategic engagement tool:
Reduced total content by 30%, prioritizing high-value items tied to worship, growth, and service opportunities.
Integrated sections that connected events and announcements to broader discipleship pathways.
Designed visual hierarchy and formatting to guide readers intuitively through key information.
Collaborated with ministry staff to ensure consistent alignment across bulletins, verbal, and rolling announcements.
Tracked metrics on newcomer inquiries and engagement to validate effectiveness and inform iterative improvements.
Results:
Reduced bulletin length by 30%, streamlining content
Increased newcomer “next step” inquiries by 20%
Improved worship flow and alignment across communication channels
Campaign Summary:
The bulletin redesign reframed it as a values-focused engagement tool rather than a simple event flyer. By streamlining content, emphasizing next steps, and connecting messaging across channels, the church improved congregant engagement, newcomer follow-through, and alignment with worship flow.
More Projects
Branding
Floris UMC Bulletin Restructure: Reframing for Engagement
Transformed the bulletin from an event flyer into a values-focused engagement guide that supports worship and next steps.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
The bulletin was overloaded with event listings and announcements, diluting focus and reducing its effectiveness as a worship companion. Important next steps for congregants were often missed, and the connection to discipleship pathways was unclear.
Strategy:
I repositioned the bulletin as a strategic engagement tool:
Reduced total content by 30%, prioritizing high-value items tied to worship, growth, and service opportunities.
Integrated sections that connected events and announcements to broader discipleship pathways.
Designed visual hierarchy and formatting to guide readers intuitively through key information.
Collaborated with ministry staff to ensure consistent alignment across bulletins, verbal, and rolling announcements.
Tracked metrics on newcomer inquiries and engagement to validate effectiveness and inform iterative improvements.
Results:
Reduced bulletin length by 30%, streamlining content
Increased newcomer “next step” inquiries by 20%
Improved worship flow and alignment across communication channels
Campaign Summary:
The bulletin redesign reframed it as a values-focused engagement tool rather than a simple event flyer. By streamlining content, emphasizing next steps, and connecting messaging across channels, the church improved congregant engagement, newcomer follow-through, and alignment with worship flow.
More Projects
Branding
Floris UMC Bulletin Restructure: Reframing for Engagement
Transformed the bulletin from an event flyer into a values-focused engagement guide that supports worship and next steps.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
The bulletin was overloaded with event listings and announcements, diluting focus and reducing its effectiveness as a worship companion. Important next steps for congregants were often missed, and the connection to discipleship pathways was unclear.
Strategy:
I repositioned the bulletin as a strategic engagement tool:
Reduced total content by 30%, prioritizing high-value items tied to worship, growth, and service opportunities.
Integrated sections that connected events and announcements to broader discipleship pathways.
Designed visual hierarchy and formatting to guide readers intuitively through key information.
Collaborated with ministry staff to ensure consistent alignment across bulletins, verbal, and rolling announcements.
Tracked metrics on newcomer inquiries and engagement to validate effectiveness and inform iterative improvements.
Results:
Reduced bulletin length by 30%, streamlining content
Increased newcomer “next step” inquiries by 20%
Improved worship flow and alignment across communication channels
Campaign Summary:
The bulletin redesign reframed it as a values-focused engagement tool rather than a simple event flyer. By streamlining content, emphasizing next steps, and connecting messaging across channels, the church improved congregant engagement, newcomer follow-through, and alignment with worship flow.