Branding
Floris UMC Verbal Announcements Restructure: From Clutter to Storytelling
Streamlined Sunday announcements using story-driven templates, reducing clutter while reinforcing missions.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
Sunday announcements were cluttered, overlong, and often lacked cohesion, resulting in listener fatigue and missed information. Staff and volunteers struggled with inconsistent messaging, and the lack of a storytelling framework reduced engagement with key events or initiatives.
Strategy:
I developed a storytelling-focused framework to streamline announcements:
Audited existing announcements to identify priority content and eliminate redundancy.
Created story-driven templates aligned with the church’s values, highlighting impact, relevance, and action steps.
Standardized scripts for volunteers and staff to ensure consistent tone and delivery.
Piloted the framework, measuring engagement and recall through surveys and observation.
Integrated alignment with bulletins and rolling slides to reinforce key messages across channels.
Result:
Reduced total announcement volume by 40%, improving focus
Increased engagement for priority events by 20%+ compared to prior rollouts
Saved staff & volunteers 10+ hours per season by standardizing messaging
Built a reusable storytelling framework for ongoing campaigns
Increased recall of priority events (surveyed congregants showed +25% recall improvement)
Volunteer sign-ups tied to verbal CTAs increased by ~20%
Campaign Summary:
Shifting from cluttered announcements to story-driven messaging improved congregant attention, recall, and action on priority events. Standardized templates and alignment with other channels created efficiency for staff and volunteers while enhancing engagement across services.
More Projects
Branding
Floris UMC Verbal Announcements Restructure: From Clutter to Storytelling
Streamlined Sunday announcements using story-driven templates, reducing clutter while reinforcing missions.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
Sunday announcements were cluttered, overlong, and often lacked cohesion, resulting in listener fatigue and missed information. Staff and volunteers struggled with inconsistent messaging, and the lack of a storytelling framework reduced engagement with key events or initiatives.
Strategy:
I developed a storytelling-focused framework to streamline announcements:
Audited existing announcements to identify priority content and eliminate redundancy.
Created story-driven templates aligned with the church’s values, highlighting impact, relevance, and action steps.
Standardized scripts for volunteers and staff to ensure consistent tone and delivery.
Piloted the framework, measuring engagement and recall through surveys and observation.
Integrated alignment with bulletins and rolling slides to reinforce key messages across channels.
Result:
Reduced total announcement volume by 40%, improving focus
Increased engagement for priority events by 20%+ compared to prior rollouts
Saved staff & volunteers 10+ hours per season by standardizing messaging
Built a reusable storytelling framework for ongoing campaigns
Increased recall of priority events (surveyed congregants showed +25% recall improvement)
Volunteer sign-ups tied to verbal CTAs increased by ~20%
Campaign Summary:
Shifting from cluttered announcements to story-driven messaging improved congregant attention, recall, and action on priority events. Standardized templates and alignment with other channels created efficiency for staff and volunteers while enhancing engagement across services.
More Projects
Branding
Floris UMC Verbal Announcements Restructure: From Clutter to Storytelling
Streamlined Sunday announcements using story-driven templates, reducing clutter while reinforcing missions.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
Sunday announcements were cluttered, overlong, and often lacked cohesion, resulting in listener fatigue and missed information. Staff and volunteers struggled with inconsistent messaging, and the lack of a storytelling framework reduced engagement with key events or initiatives.
Strategy:
I developed a storytelling-focused framework to streamline announcements:
Audited existing announcements to identify priority content and eliminate redundancy.
Created story-driven templates aligned with the church’s values, highlighting impact, relevance, and action steps.
Standardized scripts for volunteers and staff to ensure consistent tone and delivery.
Piloted the framework, measuring engagement and recall through surveys and observation.
Integrated alignment with bulletins and rolling slides to reinforce key messages across channels.
Result:
Reduced total announcement volume by 40%, improving focus
Increased engagement for priority events by 20%+ compared to prior rollouts
Saved staff & volunteers 10+ hours per season by standardizing messaging
Built a reusable storytelling framework for ongoing campaigns
Increased recall of priority events (surveyed congregants showed +25% recall improvement)
Volunteer sign-ups tied to verbal CTAs increased by ~20%
Campaign Summary:
Shifting from cluttered announcements to story-driven messaging improved congregant attention, recall, and action on priority events. Standardized templates and alignment with other channels created efficiency for staff and volunteers while enhancing engagement across services.