Web Design
Floris UMC Web Design Restructure: Building a Value-Based Experience
Redesigning the church website to provide clearer navigation, stronger alignment with values, and more intuitive user pathways, while implementing immediate improvements to the current site.
Year :
2023
Industry :
Retail
Client :
Floris UMC
Project Duration :
1 year
Challenge:
The website is content-heavy and difficult to navigate, limiting visitor engagement and making it harder to communicate the church’s values. The church needed both immediate improvements to enhance usability and a long-term redesign that would create a scalable, value-driven user experience.
Strategy:
I am executing a two-phase approach:
Immediate Enhancements: Making targeted updates to the current website—adjusting navigation, highlighting priority events, and improving calls-to-action—to provide noticeable improvements in usability while the redesign is underway.
Long-Term Redesign: Conducting a full content audit and user experience analysis to inform a redesigned site structured around the church’s values (“Show Up, Build In, Pour Out”). Creating ministry- and event-specific landing pages, integrating analytics for ongoing tracking, and building a scalable structure that staff and volunteers can maintain easily.
Result:
Early navigation adjustments have reduced average clicks-to-find-content by ~20–40% (from 5 → 3–4 clicks).
Preliminary updates to event pages have resulted in an ~10–15% increase in registrations.
Analytics integration is tracking engagement metrics in real time, providing a baseline for future improvements.
Laid the groundwork for a fully value-driven, scalable website experience, with projected long-term improvements of 25–35% in user engagement once the redesign launches.
Campaign Summary:
The ongoing web redesign balances immediate usability improvements with a long-term, value-driven vision. Early updates have already enhanced navigation and engagement, while the planned redesign will provide a scalable structure for future growth, improving visitor experience and supporting ministry goals.
More Projects
Web Design
Floris UMC Web Design Restructure: Building a Value-Based Experience
Redesigning the church website to provide clearer navigation, stronger alignment with values, and more intuitive user pathways, while implementing immediate improvements to the current site.
Year :
2023
Industry :
Retail
Client :
Floris UMC
Project Duration :
1 year
Challenge:
The website is content-heavy and difficult to navigate, limiting visitor engagement and making it harder to communicate the church’s values. The church needed both immediate improvements to enhance usability and a long-term redesign that would create a scalable, value-driven user experience.
Strategy:
I am executing a two-phase approach:
Immediate Enhancements: Making targeted updates to the current website—adjusting navigation, highlighting priority events, and improving calls-to-action—to provide noticeable improvements in usability while the redesign is underway.
Long-Term Redesign: Conducting a full content audit and user experience analysis to inform a redesigned site structured around the church’s values (“Show Up, Build In, Pour Out”). Creating ministry- and event-specific landing pages, integrating analytics for ongoing tracking, and building a scalable structure that staff and volunteers can maintain easily.
Result:
Early navigation adjustments have reduced average clicks-to-find-content by ~20–40% (from 5 → 3–4 clicks).
Preliminary updates to event pages have resulted in an ~10–15% increase in registrations.
Analytics integration is tracking engagement metrics in real time, providing a baseline for future improvements.
Laid the groundwork for a fully value-driven, scalable website experience, with projected long-term improvements of 25–35% in user engagement once the redesign launches.
Campaign Summary:
The ongoing web redesign balances immediate usability improvements with a long-term, value-driven vision. Early updates have already enhanced navigation and engagement, while the planned redesign will provide a scalable structure for future growth, improving visitor experience and supporting ministry goals.
More Projects
Web Design
Floris UMC Web Design Restructure: Building a Value-Based Experience
Redesigning the church website to provide clearer navigation, stronger alignment with values, and more intuitive user pathways, while implementing immediate improvements to the current site.
Year :
2023
Industry :
Retail
Client :
Floris UMC
Project Duration :
1 year
Challenge:
The website is content-heavy and difficult to navigate, limiting visitor engagement and making it harder to communicate the church’s values. The church needed both immediate improvements to enhance usability and a long-term redesign that would create a scalable, value-driven user experience.
Strategy:
I am executing a two-phase approach:
Immediate Enhancements: Making targeted updates to the current website—adjusting navigation, highlighting priority events, and improving calls-to-action—to provide noticeable improvements in usability while the redesign is underway.
Long-Term Redesign: Conducting a full content audit and user experience analysis to inform a redesigned site structured around the church’s values (“Show Up, Build In, Pour Out”). Creating ministry- and event-specific landing pages, integrating analytics for ongoing tracking, and building a scalable structure that staff and volunteers can maintain easily.
Result:
Early navigation adjustments have reduced average clicks-to-find-content by ~20–40% (from 5 → 3–4 clicks).
Preliminary updates to event pages have resulted in an ~10–15% increase in registrations.
Analytics integration is tracking engagement metrics in real time, providing a baseline for future improvements.
Laid the groundwork for a fully value-driven, scalable website experience, with projected long-term improvements of 25–35% in user engagement once the redesign launches.
Campaign Summary:
The ongoing web redesign balances immediate usability improvements with a long-term, value-driven vision. Early updates have already enhanced navigation and engagement, while the planned redesign will provide a scalable structure for future growth, improving visitor experience and supporting ministry goals.