Graphic Design
Grief to Peace Campaign
Repositioned social channels from event promotion to a values-driven strategy, aligning content with the church’s mission and building stronger engagement.
Year :
2024
Industry :
Non-profit
Client :
Floris UMC
Project Duration :
6 weeks
Challenge:
The “Grief to Peace” ministry faced the delicate challenge of communicating about grief support in a way that was compassionate, non-intrusive, and approachable. Traditional event promotion methods risked appearing transactional or insensitive. Additionally, the ministry had limited internal resources and needed a framework that staff and volunteers could implement consistently across channels without overwhelming participants or the ministry team.
Strategy:
I designed a multi-channel campaign anchored in empathy and community support. This included:
Conducting a consultation with ministry leaders to understand participant needs, sensitivities, and common emotional barriers to engagement.
Crafting social media posts and newsletter content that used gentle language, inclusive imagery, and clear calls to action without pressure.
Developing verbal announcement guidelines with sample scripts and talking points for volunteers, emphasizing tone, pacing, and phrasing that conveys care.
Coordinating timing across channels to ensure consistent messaging while avoiding over-saturation.
Results:
Increased program visibility by 40% in church-wide channels (newsletter, social, verbal)
Streamlined leader prep process, cutting time by 30%
Event sign-ups exceeded expectations, with attendance increasing by ~25% over prior sessions
Campaign Summary :
This campaign demonstrated how sensitive, values-driven communication can increase engagement without compromising compassion. By coordinating messaging across social, newsletters, and verbal announcements, the ministry was able to reach more participants, streamline staff workflows, and foster a welcoming, supportive environment.
More Projects
Graphic Design
Grief to Peace Campaign
Repositioned social channels from event promotion to a values-driven strategy, aligning content with the church’s mission and building stronger engagement.
Year :
2024
Industry :
Non-profit
Client :
Floris UMC
Project Duration :
6 weeks
Challenge:
The “Grief to Peace” ministry faced the delicate challenge of communicating about grief support in a way that was compassionate, non-intrusive, and approachable. Traditional event promotion methods risked appearing transactional or insensitive. Additionally, the ministry had limited internal resources and needed a framework that staff and volunteers could implement consistently across channels without overwhelming participants or the ministry team.
Strategy:
I designed a multi-channel campaign anchored in empathy and community support. This included:
Conducting a consultation with ministry leaders to understand participant needs, sensitivities, and common emotional barriers to engagement.
Crafting social media posts and newsletter content that used gentle language, inclusive imagery, and clear calls to action without pressure.
Developing verbal announcement guidelines with sample scripts and talking points for volunteers, emphasizing tone, pacing, and phrasing that conveys care.
Coordinating timing across channels to ensure consistent messaging while avoiding over-saturation.
Results:
Increased program visibility by 40% in church-wide channels (newsletter, social, verbal)
Streamlined leader prep process, cutting time by 30%
Event sign-ups exceeded expectations, with attendance increasing by ~25% over prior sessions
Campaign Summary :
This campaign demonstrated how sensitive, values-driven communication can increase engagement without compromising compassion. By coordinating messaging across social, newsletters, and verbal announcements, the ministry was able to reach more participants, streamline staff workflows, and foster a welcoming, supportive environment.
More Projects
Graphic Design
Grief to Peace Campaign
Repositioned social channels from event promotion to a values-driven strategy, aligning content with the church’s mission and building stronger engagement.
Year :
2024
Industry :
Non-profit
Client :
Floris UMC
Project Duration :
6 weeks
Challenge:
The “Grief to Peace” ministry faced the delicate challenge of communicating about grief support in a way that was compassionate, non-intrusive, and approachable. Traditional event promotion methods risked appearing transactional or insensitive. Additionally, the ministry had limited internal resources and needed a framework that staff and volunteers could implement consistently across channels without overwhelming participants or the ministry team.
Strategy:
I designed a multi-channel campaign anchored in empathy and community support. This included:
Conducting a consultation with ministry leaders to understand participant needs, sensitivities, and common emotional barriers to engagement.
Crafting social media posts and newsletter content that used gentle language, inclusive imagery, and clear calls to action without pressure.
Developing verbal announcement guidelines with sample scripts and talking points for volunteers, emphasizing tone, pacing, and phrasing that conveys care.
Coordinating timing across channels to ensure consistent messaging while avoiding over-saturation.
Results:
Increased program visibility by 40% in church-wide channels (newsletter, social, verbal)
Streamlined leader prep process, cutting time by 30%
Event sign-ups exceeded expectations, with attendance increasing by ~25% over prior sessions
Campaign Summary :
This campaign demonstrated how sensitive, values-driven communication can increase engagement without compromising compassion. By coordinating messaging across social, newsletters, and verbal announcements, the ministry was able to reach more participants, streamline staff workflows, and foster a welcoming, supportive environment.