Branding
Floris UMC Social Media Restructure: Rebranding Around Core Values
Repositioned social channels from event promotion to a values-driven strategy, aligning content with the church’s mission and building stronger engagement.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
Social media was primarily event-driven, which limited engagement, follower growth, and alignment with church values. The content lacked storytelling, consistency, and audience-centric focus, resulting in sporadic interactions and missed opportunities for community building.
Strategy:
I developed a comprehensive five-phase rollout to transition to a values-driven social presence:
Conducted an audit of past content and engagement metrics to identify gaps and opportunities.
Reframed weekly posts around the church’s three core values: Show Up, Build In, Pour Out.
Created content templates, post calendars, and visual guidelines to maintain consistency across Facebook and Instagram.
Integrated storytelling elements, worship highlights, spiritual growth content, and actionable community engagement posts.
Provided training and documentation for ministry staff to maintain long-term consistency.
Result:
Increased Facebook & Instagram engagement by 35% within the first 60 days
Grew average reach per post from 800 → 1,200+ views
Worship highlights performed at 2x baseline engagement
Established 3+ consistent weekly posts, compared to irregular posting before
Built a consistent, recognizable brand voice across accounts
Campaign Summary:
The social media restructure positioned Floris as a values-driven organization rather than an event-only presence. Through storytelling, content templates, and phased rollout, engagement grew significantly, a consistent posting rhythm was established, and the church developed a recognizable, mission-aligned digital voice.
More Projects
Branding
Floris UMC Social Media Restructure: Rebranding Around Core Values
Repositioned social channels from event promotion to a values-driven strategy, aligning content with the church’s mission and building stronger engagement.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
Social media was primarily event-driven, which limited engagement, follower growth, and alignment with church values. The content lacked storytelling, consistency, and audience-centric focus, resulting in sporadic interactions and missed opportunities for community building.
Strategy:
I developed a comprehensive five-phase rollout to transition to a values-driven social presence:
Conducted an audit of past content and engagement metrics to identify gaps and opportunities.
Reframed weekly posts around the church’s three core values: Show Up, Build In, Pour Out.
Created content templates, post calendars, and visual guidelines to maintain consistency across Facebook and Instagram.
Integrated storytelling elements, worship highlights, spiritual growth content, and actionable community engagement posts.
Provided training and documentation for ministry staff to maintain long-term consistency.
Result:
Increased Facebook & Instagram engagement by 35% within the first 60 days
Grew average reach per post from 800 → 1,200+ views
Worship highlights performed at 2x baseline engagement
Established 3+ consistent weekly posts, compared to irregular posting before
Built a consistent, recognizable brand voice across accounts
Campaign Summary:
The social media restructure positioned Floris as a values-driven organization rather than an event-only presence. Through storytelling, content templates, and phased rollout, engagement grew significantly, a consistent posting rhythm was established, and the church developed a recognizable, mission-aligned digital voice.
More Projects
Branding
Floris UMC Social Media Restructure: Rebranding Around Core Values
Repositioned social channels from event promotion to a values-driven strategy, aligning content with the church’s mission and building stronger engagement.
Year :
2025
Industry :
Non-Profit
Client :
Floris UMC
Project Duration :
1 year
Challenge:
Social media was primarily event-driven, which limited engagement, follower growth, and alignment with church values. The content lacked storytelling, consistency, and audience-centric focus, resulting in sporadic interactions and missed opportunities for community building.
Strategy:
I developed a comprehensive five-phase rollout to transition to a values-driven social presence:
Conducted an audit of past content and engagement metrics to identify gaps and opportunities.
Reframed weekly posts around the church’s three core values: Show Up, Build In, Pour Out.
Created content templates, post calendars, and visual guidelines to maintain consistency across Facebook and Instagram.
Integrated storytelling elements, worship highlights, spiritual growth content, and actionable community engagement posts.
Provided training and documentation for ministry staff to maintain long-term consistency.
Result:
Increased Facebook & Instagram engagement by 35% within the first 60 days
Grew average reach per post from 800 → 1,200+ views
Worship highlights performed at 2x baseline engagement
Established 3+ consistent weekly posts, compared to irregular posting before
Built a consistent, recognizable brand voice across accounts
Campaign Summary:
The social media restructure positioned Floris as a values-driven organization rather than an event-only presence. Through storytelling, content templates, and phased rollout, engagement grew significantly, a consistent posting rhythm was established, and the church developed a recognizable, mission-aligned digital voice.